In China, where most families are allowed only one child, baby-related businesses are bracing for an influx of "piglets".

And it is not sustainable without some changes in large part because we had what we call a baby boom, which doesn't sound like much to Chinese — 40 million people is not a big deal, I know.

But the babymania is so widespread that the state-run China News Service issued a report trying to debunk the "unfounded" myth of bad luck for those born in Year of the Sheep.