Apple CEO Steve Jobs is personally negotiating with China Mobile, the world's largest cell phone carrier, to bring the iPhone to an increasingly tech-hungry Chinese market.

But what China Mobile shows is that the spending power of the average Chinese consumer is rising enough for them to take on the additional costs of wireless phone services.

The objective of current study is to target at huge customer resource of China Mobile in the 3g era and to designate target market based on customer needs and purchasing behavior.