While Adidas opted for a shopfront on Taobao, Uniqlo, the Japanese clothing retailer, launched its own Chinese online store last year, and its rival Gap is set to follow next month.
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优衣库上周宣布与淘宝合作推出一家虚拟旗舰店。
Last week, Uniqlo announced a partnership with Taobao to launch set up a virtual flagship store.