Since the company started buying rights to imported content in 2009 -- first television, then movies -- most titles were older and cost consumers as little as 3 yuan ($0.45) on a pay per view basis.

From Youku's dedicated Inception page, paying users can watch the famously twisty plotted film anywhere on any Internet-enabled device and share comments and film recommendations with other users.

This is a good result for a film that was developed from a popular micro movie on video streaming platform Youku. com.