This paper studied the present situation of the Chinese residents sports consumption and compared different residents consumption levels from types of consumption, ie.
2
在体育营销理论研究中，有关消费者信息搜寻行为的研究不够，甚至未涉及到。
On the study of consumer information searching behavior in the search for marketing theory of sports is not enough, even untouched.
3
采用文献资料法，运用经济学和消费行为学中有关消费时间的理论知识对体育消费品的效用进行研究。
Adopted the methods of documentary investigation, based on the knowledge of consumption time of economics and consumption action, this study explored the effects of sport consumption.
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