Catering to the market, men are advertising their availability at higher prices on social networking platforms.

The on-demand economy allows society to tap into its under-used resources: thus Uber gets people to rent their own cars, and in - noCentive lets them rent their spare brain capacity.

The on-demand economy allows society to tap into its under-used resources: thus Uber gets people to rent their own cars, and InnoCentive lets them rent their spare brain capacity.