If you are reading a book on starting a business for the web company you want to setup, skip over the section on franchising.

"We are figuring out new ways to bring increasingly huge amounts of capital to startups," says Carl Schramm, head of the Kauffman Foundation and author of the Entrepreneurial Imperative.

For a Silicon Valley startup, you might need to focus on high conversions and optimization. If you’re working for authors, maybe you need to learn how to make their books look great.