The hope in viral marketing is to create something that is so much fun that it will propagate by itself, as people e-mail it to each other or put the web link on their blogs.
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而仅当确实是交流的新形式(web邮箱，社会网络，微博客)时，病毒营销才起作用。
It only works when it is a genuinely new form of communication (webmail, social networking, microblogging).
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