Run without using a virus scanner, adware/spyware protection, and not reboot my computer for months, even when I do keep up with all of the latest security updates 9.

An industry-backed anti-tax campaign has spent at least $4 million on advertisements.

Resentment and distrust often lead to counterargumentation and to boomerang effects where consumers come to believe conclusions diametrically opposed to conclusions endorsed in advertising claims.