In these hard times, ads for cram school classes on "little eats" are everywhere, offering to introduce you to the charms and mysteries of Taiwanese snacks.

Taiwanese billionaire Tsai Eng-Meng began nibbling on the media a couple of years ago, but now the snack king is out to grab a bigger share of the island's broadcast market.

"Champion cake" is a tight-knit Taiwan's early taste of traditional snacks carefully savoring the sweet but not greasy especially refreshing is a gift on holidays.