This involves getting your wines in the noses of sommeliers who work Beijing and Shanghai hotels and restaurants.

Earlier this month, Marks & Spencer held a "fruit vs root" wine tasting – the first retailer to do so – to show the impact the moon can have on taste.

Designed by architect Frank O. Gehry - of Bilbao Guggenheim Museum fame - it is not only a remarkable building, but also the perfect place for wine enthusiasts to indulge their hobby.