艺术学

• trade logo

  It summarized the basic trade logo metaphor was that the designer must feel the life,and rationally use the function,ambiguity and fuzziness characteristics during the creative thinking process and communication process in trade logo design.

  提出商业标志隐喻的基础必须是设计者对生活的感知,以及在商业标志设计的创造思维过程和沟通过程中合理地运用隐喻的功能性、多义性、模糊性特征。