Barry Callebaut runs seven huge chocolate factories, including two in Switzerland, from which it supplies industrial chocolate to the likes of Hershey, nestle and Cadbury Schweppes.

There are Facebook pages, Twitter postings, even a group of people who call themselves "Windies," rabid devotees of Scarlett, Rhett, Ashley and Melanie Wilkes and Scarlett's ancestral home, Tara.