Li Yong was not only pictured promoting a flooring product alongside 18 beautiful models last September, but billboards bearing his image can now be seen across many cities in China.

ONSENSE, a French aristocrat family style and strong artistic heritage of the whole wood furniture brand, products cover flooring, doors, wall panels, wine cabinets, wardrobe, cabinets, stairs.

Throughout the rest of the store, which the brand describes as "gallery -like", terrazzo panels cover the floors and form a gradient of white to blue.