The sport consumption needs are significantly correlated with the expenditure in sport and male students have stronger needs than female students in material, data and spectator.
The aims: the consumption is an important part of the living consumption of current college students. The consumption on the sports is a potential market that cannot be overlooked.
Research shows: the monthly sports consumption of 81.7% university students is below 30 RMB. The Engel's Coefficient of the sports consumption of university students in Chengdu is below 0.1.