The caryatids, five larger-than-life-size female statues that supported a porch on the Erechtheum temple on the Acropolis, survey the museum's lobby from an internal balcony.

Because the researchers could not bring in a real woman to act as a temptation, they created a virtual-reality game in which two out of four rooms included subliminal images of an attractive woman.

Will my few minutes with Maya change our multibillion dollar beauty industry, reality shows that demean women, our celebrity-manic culture?