The study, conducted by the University of Wisconsin and published in the journal Addiction, offered free coaching and medications to smokers in Madison and Milwaukee.

The Milwaukee Brewers is a professional baseball team from Milwaukee, Wisconsin (well, duh…).

The Testins, from a small town near Milwaukee, Wis., are among an estimated 9 million U.S. couples - one out of every eight - who are infertile, according to the American Fertility Association.