The timing is good, too — just ahead of the 2010 World Cup. Budweiser is an official sponsor and plans a "Bud United" campaign.

Some new footage for The Avengers: Age of Ultron, which is set for release in May 2015, was unveiled by Marvel Studios.

But business lobbies, especially whiskey rectifiers and proprietary drug manufacturers, despite all the power of Wiley's coalition, kept the pure food bill from becoming law.