Already, a number of films, including "Water for Elephants," "The Hangover Part Ⅱ" and "Zookeeper," have drawn the anger of activists who say the creatures acting in them haven't been treated properly.

In the US, the film has been hailed as women's answer to the Hangover, and has been greeted by an orgy of critical appreciation.

And for those of you wondering if movies like Star Trek or The Hangover now have a shot, you are kidding yourself.