They had 50 doctors start a workday wearing a freshly washed short-sleeve shirt and another 50 in their unwashed long-sleeved white coats.

It's more technical-sounding; it conjures images of men in white lab coats slaving away at delicate machinery.

Each woman was asked to give a speech about her candidacy for a job to two interviewers in white laboratory coats, who listened with 'stone-faced' expressions.