Meanwhile, Top100.cn's riskier model offers record labels a share of a small but unlimited amount of advertising revenue, as well as market information from a broad audience.

Still, users downloaded or streamed at least 8 million tracks a day from Top100.cn's service as of late last month, according to the company's CEO, Gary Chen.

Still, users downloaded or streamed at least 8 million tracks a day from Top100. cn's service as of late last month, according to the company's CEO, Gary Chen.