Three other big brands—Nestle, Guangdong-based Jianlibao and Lipton—have just entered the market this year.

Guangdong Letaotao Pharmaceutical co., Ltd. always persevere the concept of "health, nature and happiness", and tries to build up a brand image of "expert of ecological nutritional invigoration".

Mr. Noh said the company's two brands are especially under-represented in Guangdong, the huge southern province that is currently dominated by Japanese car brands.