A complementary approach — one that may be particularly appropriate for pervasive devices such as cell phones — is to use a managed provisioning system to provide download capabilities.
From the new download list, select and download the following four items (This will take a few minutes-you're downloading the actual OS here, as well as some extra tools).
A feature phone generally has a camera, Web access and a slide-out qwerty keyboard, but not the operating system with the applications that can be downloaded on a smartphone.