Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 80 plus countries.

"It's no different than the media showing up and broadcasting live feeds from the area, citizens in the area that call their friends or post video from their cell phones on YouTube," said LePere.

Many of his pieces force audience participation, such as Dialtones: a Telesymphony, a concert from 2001 entirely composed of the choreographed ringtones of his audience.