"We have to wear a lot of jewellery. The bride should always look special and show off her new ornaments, " said Nupur Varshney, a 25-year-old teacher who will be tying the knot in January.

Some brides borrow an item of clothing, a piece of jewelry, a handkerchief or perhaps a beaded purse.

The purse contained a Cartier watch, cash, and jewelry worn by the mother and the bride at the ceremony, said Skoog.