Most recently, the company made a Moon Festival comic strip and released branded mooncakes just for its fastest growing market.

Last month, police in Guangzhou confiscated 8, 000 boxes of mooncakes that had been made to look as if they were from a famous local restaurant.

Luo Lanqi mind through unique marketing strategy in China has become a leading brand of ice cream, moon cake ice cream flavors popular - even become a living symbol.