Already, Chinese footwear brands Li-Ning and Peak have capitalized on basketball's growing popularity, and Nike reported a $1.7 billion in Chinese revenues for the 2010 fiscal year.

Unlike Anta, which is focusing more on the domestic market, li Ning has been trying to raise its profile abroad, reaching deals with Shaquille o 'neal and Spain's national basketball team.

Li Ning in 2008 the company held in the summer basketball camp for draft and statisticians work receptionist;