The marketing mix will enlarge the marketing share of sales of refrigerators in Zhejiang province and improve marketing environment of Hangzhou Branch.

Chinese appliance giant Haier will buy Panasonic's Sanyo Electric washing machine and refrigerator units in Japan and Southeast Asia.

In Indonesia, Panasonic found that fridges need big compartments to store lots of two-litre water bottles: Indonesians boil water to purify it in the morning and then place it in the fridge to cool.