The term "haptic" refers to the process of touching and the way in which we communicate by touch, particularly by using our fingers and hands to explore our surroundings.

The secret to business success is determined by your ability to powerfully communicate your business with laser precision and your ability to deliver a clearly-defined and consistent experience.

And this is a new concept, because it USES used paper What we do is really great in progress, to make computers understand the language that the way we talk together.