Sony, the world's second-largest LCD TV maker behind Samsung Electronics co Ltd expects a 46-inch model with the 240 frame function to sell for around 400,000 yen.
HDTVs, and many LCD monitors, apply various post-processing algorithms to a picture that, ever-so-slightly, slows down the rate at which information is displayed on screen.
Hitachi's going to use Sharp's parallax barrier technology (supposedly used in the Nintendo 3ds and that mysterious StreamTV panel) on some mean LCDs, hopefully just as slim as their previous models.