This week, the startup everyone's buzzing about is Color, a free mobile app aimed at creating a social experience that maximizes the smart phone's unique technology.
Another honourable mention - titled Surface - is a watch phone for the blind and features a Braille keypad and a unique shape, so you can distinguish orientation of the phone by feel.
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所以,每一台手机都可以为用户提供独特的使用体验。
As a result, each device can be made unique to its user.