Young males, whether simian or human, prefer toys that can be used actively or propelled in space, and which afford greater opportunities for rough play.

The animal, which looks a bit like a cross between a dog, cat and monkey, reacts to voices and gestures and can recognise objects, such as toys, that a player puts on screen.

In the mega-malls of Thailand's capital the famous bunny with a bow tie is displayed between Hello Kitty cuddly toys and T-shirts bearing the monkey symbol of the Paul Frank clothing label.