The company website Outlines its philosophy: "The focus at Gap Inc. is pretty simple: customers, creativity, doing what's right, and delivering results."

Earlier this month Gap was one of the first companies to utilize Facebook's Places application, offering a free pair of jeans to customers who used the platform to check in.

Jiwire is also using these geo-located ads for national brands such as the Gap so that people can click a Gap AD and see all the Gap stores nearby.