Located in the West, Pune is the eighth largest metropolis in India. There are yoo residences around the world, including Moscow, Miami, Boston, New York, Seoul, Sydney and Phuket.

"The point is to look good, not to be wrinkle-free," said Dr. Alexiades-Armenakas.

But founders Steven Pecora, Darrin Cromwell, Matthew Conetta, and Cosmin Ghotta hope to one day partner with manufacturers directly to get even better deals.