Perhaps your dealer or distributor is going to carry a new line of yours, open a new location, or doing something to further support your brand.

If you choose to create a bunch of channel partner contact pages on your site, don't use the same page for all channel partners by merely swapping the name of the next distributor or dealer.

Beyond creating short_term transactions, marketers need to build long_term relationships with valued customers, a distributor, dealers, and suppliers.