But it's inappropriate not to explicitly credit you in my original posting, and I apologize for it.

The the company ranked the brands' 'buzz' by multiplying the total number of posts by the percentage of positive comments, and dividing by 10.

Writers of the most spine-tingling horror stories and thrillers create a feeling of suspense and of dread, and one online thread proves it only takes a few words to give readers the chills.