However, it was another Spanish explorer, Amerigo Vespucci who gave his name to the new continent.

There’s a streak of a modern-day Medici, a patron of the arts whose sponsorship of Jonathan Ie has ushered in a Renaissance for industrial design.

From left are Jeff Bridges for 'True Grit', Jesse Eisenberg for 'The Social Network', Colin Firth for 'The King's Speech', Javier Bardem for 'Biutiful' and James Franco for '127 Hours'.