Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens.
2
数十年前老年人市场几乎无利可图，因为当时70岁以后的老年人岁月有限。
Decades ago it was rarely profitable to market products to seniors, since by the time anyone had reached the age of 70 they probably had only a few years left to live.
3
但现在的日本人寿命变长了，女性寿命预期为86岁，男性为80岁，于是老年人市场变得迷人了。
But Japanese people now live so long—life expectancy for women is 86; for men it is 80—that wooing them is lucrative.
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