According to the American Society of Plastic Surgeons, more than 241, 000 eyelid surgeries, 43, 000 forehead lifts and 118, 400 face-lifts were performed in 2007.

Speaking of plastic surgery, let me answer the question that inevitably comes up: I have had nothing surgical done below the neck, but I did have a face-lift at 50.

But if you can't afford surgery, these new apps let you 'suck in' your face with the subtle slide of a finger.