"The humble people seek an audience with Lord Huang," a reader from Nanjing joked on the Tencent news portal.

This article mainly is the Tencent, Sina, NetEase three network media as a case study of social news reports status quo, existing problems and the countermeasures to solve the problem.

By using the method of sample survey, this paper investigated the edit situation of popup news in the three main instant messengers QQ, POPO and UC, in order to find out their character.