But five-time winners Brazil, along with Portugal and the Netherlands, will for the first time be clad in shirts made from recycled polyester in a bid to make the tournament a fraction greener.

All of the nine teams, who also include Portugal, Netherlands and the United States, will wear the shirts.

Taking a look at Swiss watchmakers' sales by country, one thing that's striking is that India ranks a distant 24th, behind much smaller countries such as Austria, Portugal and the Netherlands.