The company plans to make Alipay available in Yum restaurants, which will help increase its customers and the company says thus will help to cut waiting times at cash registers.

By 5 PM on Friday, about 21 percent of the Nov 11 shopping purchases were paid by Ant Check Later, an online consumer finance service provided by Ant Financial Services Group.

Alibaba can use such big data to determine whether a user qualifies for more loans from Ant Financial Services Group, Alibaba's finance affiliate, she said.