Marlboro advertising fits well with the Chinese people of the United States west of the inherent impression that reinforced the value of this idealistic.

The western serials and the radio dramas and TV shows that impressed him as a young man is what he wanted to bring to the movies.

And part of the pleasure for him is to do that transaction, to enliven the old East with the young West. These are all stereotypes of America, but Sal really believes them and really inhabits them.