Typically, if you play poker in a card room or a casino, I would say nine times out of ten somebody sitting at the table will tell you that they're not trying; it almost always happens.

Harrah's, the casino operator that runs the WSOP, has brought in Jeffrey Pollack, a former NASCAR executive, to smooth its image and entice in corporate money.

A seemingly endless line stretched past the casino's sparsely populated poker lounge, sports betting room, Pink Taco restaurant and rock memorabilia shop.