软文

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Advertorial
... SEO是一个很系统的工作，网编做的只是其中一块，只有网编是做不好SEO的，还要和技术配合。 Advertorial (软文) Appeals (述求) ...
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Articles
... Blog 博客外链 Articles 软文 Forum and Comment and Answer 论坛和知识问答 ...
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Soft text
... 版花Floret 软文Soft text 整版Full page ...
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soft article
On some newspapers, a kind of article that is similar with news as well as advertisement is popular, in China, someone called it "soft article", it reflects the phenomenon that blurred news and advertisement and with great fuzziness.

短语

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我不是指的“微软文字处理软件”···。
I'm not talking about "Microsoft Word"...
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广告标准局表示，今后报纸必须将广告软文明确标示出来。
In the future, the ASA said, advertising features must be clearly labelled as such by the paper.
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当你使用网页界面时，你会感觉就像是在微软文档中工作一般。
When you will work with its web based interface, you will feel as if you are working in a Microsoft Word document.

软文
软文，英文是Advertorial，是相对于硬性广告而言，指由企业的市场策划人员或广告公司的文案人员来负责撰写的“文字广告”。与硬广告相比，软文之所以叫做软文，精妙之处就在于一个“软”字，让用户不受强制广告的宣传下，文章内容与广告的完美结合，从而达到广告宣传效果。

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