The Advertising Standards Authority, a British consumer watchdog organization, filed a complaint against L'Oreal, one of the largest cosmetics companies in the world.
In 2007, a TV advertisement for its Telescopic mascara — featuring actor Penelope Cruz — was criticized for failing to make clear she had been wearing false eyelashes.
In 2007, a TV advertisement for its Telescopic mascara - featuring actor Penelope Cruz - was criticized for failing to make clear she had been wearing false eyelashes.