Estee Lauder has teamed up with Sony to produce a 40-episode digital sitcom that began in December and includes product placements for Clinique cosmetics and other products.

They want to buy estee Lauder cosmetics, Zara clothes, Nokia (NOK - news - people) phones and their own homes too.

Meanwhile, the US cosmetics 4 manufacturer Estee Lauder has also announced it will lower the retail prices of a few make-up and perfume products by 7% to 18% starting from Jan 15.