To make this discussion more objective and concrete, I will be applying a well-known theory proposed by renowned psychologist Abraham Maslow in 1943 – Maslow’s Hierarchy of Needs.
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这样的心理需求在经典消费者行为学中,马斯洛的需求层次理论将是本文重要的理论基础。
This mentality demands has been mentioned in the classic theory of consumer action. Maslow's theory of demands arrangement is the theoretic bases.