Cheating is the getting of reward for ability by dishonest means or finding an easy way out of an unpleasant situation. It is generally used for the breaking of rules to gain unfair advantage in a competitive situation. This broad definition will necessarily include acts of bribery, cronyism, sleaze, nepotism and any situation where individuals are given preference using inappropriate criteria. The rules infringed may be explicit, or they may be from an unwritten code of conduct based on morality, ethics or custom, making the identification of cheating a subjective process. Cheating can refer specifically to marital infidelity. Someone who is known for cheating is referred to as a cheat in British English, and a cheater in American English. A "cheat" does not have to cheat all the time, but once faced with a challenge that they do actually want to win, they will go back to their cheating strategies.