Electropop is a pop-oriented form of electronic music primarily consisting of the use of synthesizers. The genre has seen a revival of popularity and influence since the late 2000s. "Electropop" is the short form of "electronic pop".The term was used during the 1980s to describe a form of synthpop characterized by an emphasized electronic sound — often described as cold and robotic — and by minimal arrangements.[citation needed] This was mainly due to the limitations of the analog synthesizers and recording techniques used at the time, but has since become a stylistic choice.[citation needed] Electropop laid the groundwork for a mass market in chart-oriented synthpop.[citation needed][original research?]Electropop songs are pop songs at heart, often with simple, catchy hooks and dance beats, but differing from those of electronic dance music genres which electropop helped to inspire — techno, house, electroclash, etc. — in that songwriting is emphasized over simple danceability.[citation needed]. Electropop is characterized by a distinctive low frequency synthesizer sound which might variously be described as crisp, crunchy, crackly, fuzzy, warm, distorted or dirty.